Several years of discussions have been going on websites with pornographic content and how to get space on the Internet. ICANN (Internet Corporation for Assigned Names and Numbers) approved earlier this year a new TLD to use for those websites that have pornographic content. The reason for approval was to enable the user to distinguish between sites in a simpler way; the security could be enhanced in the context of the new TLD.
Note: When you create a website with a .Xxx domain it will be reviewed by IFFOR (International Foundation for Online Responsibility). An assessment is made at each application to prevent child pornography and improper use of the domain name.
In March earlier this year it had received over 200,000 pre-registrations for .Xxx domain. Now it is approaching the one million domain registrations. ICM Registry is in charge of domain management for .Xxx on behalf of ICANN.
How can you as an entrepreneur protect your domain name?
For entrepreneurs, this notice of the new TLD is scary, when you are (and should) be very careful with your own domain name and you certainly do not want to be associated with web pages containing pornography.
Luckily, there is already a solution to this.
The solution is also supplied by the ICM Registry, which provides businesses with registered trademarks protection in that they can say no to the registration of .Xxx domain. Unfortunately, this is a temporary protection which is only valid for 52 days (September 7 to October 28). The method used is a so-called opt-out model.
How do you proceed?
All companies that want to protect their domain name from a registration of a .Xxx domain must notify the ICM Registry that they want to block their domain name.
During the period from September 7 to October 28 there may also be those who want to register a .Xxx domain name. to apply for registration, but the company has a registered trade mark shall prevail. When the 52 days passed, all applications run against each other.
Tips for you:
• Ensure that your brand is registered.
• Notify the ICM Registry that you want to block your domain name and prevent the registration of .Xxx domain.
• Keep track of your domain name! It is especially important if you have several.


